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	<title>Logistics Viewpoints: A Blog for Logistics, Supply Chain, and 3PL Executives &#187; John Reichert</title>
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	<itunes:summary>Viewpoints On the Air is a podcast series produced by Logistics Viewpoints (www.logisticsviewpoints.com), a leading blog for industry executives focused on supply chain and logistics trends, technologies, and services. This podcast series features industry experts Adrian Gonzalez and Steve Banker interviewing leaders in the supply chain and logistics field from manufacturing, retail, third party logistics, and technology companies. Discussion topics include emerging trends in technology and service offerings, mergers and acquisitions, regulatory and legislative developments, and other topics of interest and importance to supply chain and logistics executives.</itunes:summary>
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	<itunes:subtitle>Viewpoints On the Air: A Podcast Series from Logistics Viewpoints</itunes:subtitle>
	<itunes:keywords>logistics, supply chain, transportation, warehousing, 3PL, software, TMS, WMS, outsoucring, global trade</itunes:keywords>
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		<title>The Value of Becoming a Technology-Driven 3PL</title>
		<link>http://logisticsviewpoints.com/2009/09/10/the-value-of-becoming-a-technology-driven-3pl/</link>
		<comments>http://logisticsviewpoints.com/2009/09/10/the-value-of-becoming-a-technology-driven-3pl/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 14:00:02 +0000</pubDate>
		<dc:creator>John Reichert</dc:creator>
				<category><![CDATA[Guest Commentary]]></category>
		<category><![CDATA[Logistics Technologies]]></category>
		<category><![CDATA[Warehouse Management Systems]]></category>
		<category><![CDATA[3PL]]></category>
		<category><![CDATA[John P. Reichert]]></category>
		<category><![CDATA[TECSYS]]></category>
		<category><![CDATA[Third Party Logistics]]></category>

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		<description><![CDATA[In the past, entering and competing in the Third Party Logistics (3PL) marketplace required sales savvy, options for inexpensive warehouse space and good operational management skills.  With these things in hand, a 3PL could acquire clients, lease space, hire workers and launch operations in very short order. Price was always king and the 3PL with [...]]]></description>
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