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	<title>Logistics Viewpoints: A Blog for Logistics, Supply Chain, and 3PL Executives &#187; Steve Banker</title>
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	<description>Providing logistics professionals with clear and concise analyses of Logistics Trends, Technologies, and Services</description>
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	<itunes:summary>Viewpoints On the Air is a podcast series produced by Logistics Viewpoints (www.logisticsviewpoints.com), a leading blog for industry executives focused on supply chain and logistics trends, technologies, and services. This podcast series features industry experts Adrian Gonzalez and Steve Banker interviewing leaders in the supply chain and logistics field from manufacturing, retail, third party logistics, and technology companies. Discussion topics include emerging trends in technology and service offerings, mergers and acquisitions, regulatory and legislative developments, and other topics of interest and importance to supply chain and logistics executives.</itunes:summary>
	<itunes:author>Logistics Viewpoints: A Blog for Logistics, Supply Chain, and 3PL Executives</itunes:author>
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		<itunes:name>Logistics Viewpoints: A Blog for Logistics, Supply Chain, and 3PL Executives</itunes:name>
		<itunes:email>adrian@logisticsviewpoints.com</itunes:email>
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	<managingEditor>adrian@logisticsviewpoints.com (Logistics Viewpoints: A Blog for Logistics, Supply Chain, and 3PL Executives)</managingEditor>
	<copyright>Logistics Viewpoints. All Rights Reserved.</copyright>
	<itunes:subtitle>Viewpoints On the Air: A Podcast Series from Logistics Viewpoints</itunes:subtitle>
	<itunes:keywords>logistics, supply chain, transportation, warehousing, 3PL, software, TMS, WMS, outsoucring, global trade</itunes:keywords>
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		<title>Logistics Viewpoints: A Blog for Logistics, Supply Chain, and 3PL Executives &#187; Steve Banker</title>
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		<title>Hormel is Winning with Trade Promotion Optimization</title>
		<link>http://logisticsviewpoints.com/2012/02/06/hormel-is-winning-with-trade-promotion-optimization/</link>
		<comments>http://logisticsviewpoints.com/2012/02/06/hormel-is-winning-with-trade-promotion-optimization/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 12:17:36 +0000</pubDate>
		<dc:creator>Steve Banker</dc:creator>
				<category><![CDATA[Consumer Packaged Goods (CPG)]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[category captains]]></category>
		<category><![CDATA[category management]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[Demantra]]></category>
		<category><![CDATA[Hormel Foods Corporation]]></category>
		<category><![CDATA[Kevin Kroymann]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Siebel]]></category>
		<category><![CDATA[trade promotion]]></category>

		<guid isPermaLink="false">http://logisticsviewpoints.com/?p=8979</guid>
		<description><![CDATA[At Oracle OpenWorld last October, Kevin Kroymann, Director of Trade at Hormel Foods Corporation, gave a presentation about the company’s journey to improve the returns it gets from promotions with leading grocery retailers. Based in Austin, Minnesota, Hormel Foods Corporation is a multinational manufacturer and marketer of high-quality, brand-name food and meat products for consumers. [...]]]></description>
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		<title>Missed Alarms: What Can Hospitals Learn from SCM Best Practices?</title>
		<link>http://logisticsviewpoints.com/2012/01/30/missed-alarms-what-can-hospitals-learn-from-scm-best-practices/</link>
		<comments>http://logisticsviewpoints.com/2012/01/30/missed-alarms-what-can-hospitals-learn-from-scm-best-practices/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 12:22:19 +0000</pubDate>
		<dc:creator>Steve Banker</dc:creator>
				<category><![CDATA[Logistics Trends]]></category>
		<category><![CDATA[alarm management]]></category>
		<category><![CDATA[ARC Advisory Group]]></category>
		<category><![CDATA[heart monitors]]></category>
		<category><![CDATA[hospitals]]></category>
		<category><![CDATA[supply chain best practices]]></category>

		<guid isPermaLink="false">http://logisticsviewpoints.com/?p=8932</guid>
		<description><![CDATA[At the end of December, the Boston Globe published an article titled, “Wide heart monitor use tied to missed alarms.&#8221; I had a strong feeling I had read that article before, and then I realized I was having a déjà vu moment &#8212; ARC had published a strategy report in 2004 focused on alarm management [...]]]></description>
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		<title>A Brilliant New Retail Format Supported by Last-Mile Logistics</title>
		<link>http://logisticsviewpoints.com/2012/01/23/a-brilliant-new-retail-format-supported-by-last-mile-logistics/</link>
		<comments>http://logisticsviewpoints.com/2012/01/23/a-brilliant-new-retail-format-supported-by-last-mile-logistics/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:33:55 +0000</pubDate>
		<dc:creator>Steve Banker</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[home delivery]]></category>
		<category><![CDATA[Home plus]]></category>
		<category><![CDATA[last mile logistics]]></category>
		<category><![CDATA[Seoul]]></category>
		<category><![CDATA[South Korea]]></category>
		<category><![CDATA[Subway]]></category>
		<category><![CDATA[Tesco]]></category>

		<guid isPermaLink="false">http://logisticsviewpoints.com/?p=8851</guid>
		<description><![CDATA[In South Korea, Tesco has a chain called Home plus that has become the second largest retail chain in the nation. The 115-store chain consists of big discount hypermarkets similar to Walmart in merchandise, but also similar to mini-malls in that they feature numerous independently-operated smaller stores like travel agencies, fast food, and bookstores that [...]]]></description>
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		<title>FreshDirect Competes on Analytics</title>
		<link>http://logisticsviewpoints.com/2012/01/16/freshdirect-competes-on-analytics/</link>
		<comments>http://logisticsviewpoints.com/2012/01/16/freshdirect-competes-on-analytics/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 13:29:30 +0000</pubDate>
		<dc:creator>Steve Banker</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Transportation]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[BusinessObjects]]></category>
		<category><![CDATA[FrehDirect]]></category>
		<category><![CDATA[on time delivery]]></category>
		<category><![CDATA[OTD]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[TMS]]></category>

		<guid isPermaLink="false">http://logisticsviewpoints.com/?p=8796</guid>
		<description><![CDATA[More than a decade ago, our family started ordering our groceries from an online grocer that delivered right to our house. In fact, they put a full-size refrigerator in our garage so that perishable food would not spoil while we were at work. We loved it. Then the company went broke. They’re gone, but we [...]]]></description>
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		<title>A Tale of Two TMS Implementations</title>
		<link>http://logisticsviewpoints.com/2012/01/09/a-tale-of-two-tms-implementations/</link>
		<comments>http://logisticsviewpoints.com/2012/01/09/a-tale-of-two-tms-implementations/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 14:20:38 +0000</pubDate>
		<dc:creator>Steve Banker</dc:creator>
				<category><![CDATA[Transportation Management Systems]]></category>
		<category><![CDATA[Baillie Lumber]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[John Vitale]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[OTM]]></category>
		<category><![CDATA[routing]]></category>
		<category><![CDATA[sale]]></category>
		<category><![CDATA[TMS]]></category>

		<guid isPermaLink="false">http://logisticsviewpoints.com/?p=8740</guid>
		<description><![CDATA[In recent months I’ve talked to two natural resource companies that have implemented a transportation management system (TMS) and have achieved very different outcomes. Both companies had similar goals: reduce freight spend and improve service. But only one company achieved success on both fronts; the other has had limited success in improving service. The company [...]]]></description>
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