I wanted to write a case study about a company that had implemented trade promotion optimization, so I conducted some secondary research and came across the following claim in analyst reports, trade publications, and comments made by software vendors: “For consumer products companies, trade spend is the second-largest expense item on their Profit and Loss statements right after the Cost of Goods Sold (COGS). For the average consumer products company… Continue reading
The first paragraph of my colleague Dick Slansky’s recent Strategic Report on Smart Products’ Supply Chain Challenges (available to ARC clients only) caught my attention.
Increasingly, today’s consumers are being exposed to an environment of intelligent products –from toasters to automobiles. The level of intelligence embedded in everything from our cars, to our homes, communication devices, consumer electronics, and even mundane items as our toasters and… Continue reading
I’ve been too busy working to pay attention to all of these “Occupy” demonstrations taking place, but it occurred to me this morning that the success and longevity of these occupations will come down to one thing: how well the organizers plan and manage the logistics processes involved in supporting a tent city, processes that are similar to those in disaster relief and military operations.
Okay, back to… Continue reading
Infosys, the global IT services company with an offshore model, held its annual Infosys Connect conference last month. Two directors from a very large consumer packaged goods (CPG) client spoke during a track session for analysts.
Like many Western multinational firms, this company’s growth will largely come from developing countries, where the company has a goal to acquire 1 billion new customers. But running an efficient supply… Continue reading
New from Sponsor Blogs
Guest Commentary: CPG Companies Collaborate on Sharing Best Practices and on the Road
For years, collaboration has been a major topic of interest for shippers that focus on best practices and innovative supply chain strategies. But with growing uncertainty around an economic rebound and shifts in capacity, forward-thinking shippers are talking about collaboration to improve their supply chain operations and to better serve their customer base.
For the past five years, Transplace has brought together leading consumer packaged goods (CPG) companies for… Continue reading
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