At Oracle OpenWorld last October, Kevin Kroymann, Director of Trade at Hormel Foods Corporation, gave a presentation about the company’s journey to improve the returns it gets from promotions with leading grocery retailers.
Based in Austin, Minnesota, Hormel Foods Corporation is a multinational manufacturer and marketer of high-quality, brand-name food and meat products for consumers. The company offers a wide variety of products, including hams, bacon, sausages, franks… Continue reading
I wanted to write a case study about a company that had implemented trade promotion optimization, so I conducted some secondary research and came across the following claim in analyst reports, trade publications, and comments made by software vendors: “For consumer products companies, trade spend is the second-largest expense item on their Profit and Loss statements right after the Cost of Goods Sold (COGS). For the average consumer products company… Continue reading
The first paragraph of my colleague Dick Slansky’s recent Strategic Report on Smart Products’ Supply Chain Challenges (available to ARC clients only) caught my attention.
Increasingly, today’s consumers are being exposed to an environment of intelligent products –from toasters to automobiles. The level of intelligence embedded in everything from our cars, to our homes, communication devices, consumer electronics, and even mundane items as our toasters and… Continue reading
For years, collaboration has been a major topic of interest for shippers that focus on best practices and innovative supply chain strategies. But with growing uncertainty around an economic rebound and shifts in capacity, forward-thinking shippers are talking about collaboration to improve their supply chain operations and to better serve their customer base.
For the past five years, Transplace has brought together leading consumer packaged goods (CPG) companies for… Continue reading
New from Sponsor Blogs
Guest Commentary: Retailers and Manufacturers Must Rethink their Planning and Fulfillment Strategies
This is an interesting time to be a supply chain professional. We are seeing a convergence of revolutionary trends that are causing retailers and their manufacturing suppliers to truly re-think how they approach their planning and fulfillment strategies.
Here are some examples:
Multi-Channel Retailing. Not long ago, a retailer’s transportation focus was on loading trucks and shipping into distribution centers and stores. The recent increase in parcel activity… Continue reading
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