Last year, I wrote a strategic report on shelf-level collaboration–i.e., on how manufacturers can help retailers achieve a better in-stock position for their products. As part of my research, I asked suppliers of Demand Signal Repository (DSR) solutions for references at client companies they believe are doing an excellent job in this area. I also reached out to executives at many consumer goods firms and consultants active in this area… Continue reading
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Archive for Consumer Packaged Goods (CPG) – Page 3
Last week, we held our “Beyond the Perfect Order Metric” seminar in sunny Orlando, and by all measures (no pun intended), it was a successful event. More than twenty companies were represented, including executive speakers from Del Monte, Kraft Foods, Sony, Lowe’s, and Whirlpool. At the kick off, I told the attendees that learning is not a passive activity, and I encouraged them to ask lots of questions and to… Continue reading
Categories : Business Intelligence, Consumer Packaged Goods (CPG), Mobile Technologies, Replenishment, Retail, Supply Chain Planning
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Comments (1)
Col-lab-o-rate: a recursive process where two or more people or organizations work together to realize shared goals (Wikipedia).
Collaboration is arguably one of the most overused words in supply chain management. And while there are some success stories out there, there are many more false starts and failures.
This got me thinking: WHY collaborate, with WHO, and HOW?
Is the driving force to establish a collaborative relationship… Continue reading
If your consumer goods supply chain starts at the retail store shelf, which is what many companies are striving toward, then it is very important that you understand what is occurring at the store shelf. But do you?
Not according to Mike Spindler, the CEO of ShelfSnap. I subscribe to ShelfSnap’s newsletter because I think they are an interesting little (yet growing) company. Here is an excerpt from… Continue reading
In consumer goods to retail supply chains, what affects the point of purchase, affects the supply chain. This has always been true, but with shelf-level collaboration and demand-driven programs expanding, it is even truer today. With that in mind, I reached out to my media contact at the SymphonyIRI Group to get a copy of a report they published earlier this year called “Price, Promotion & Merchandising: Balancing the… Continue reading
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