Retailers, manufacturers and other shippers often operate global transportation networks composed of their own assets as well as third-party carriers, in an environment characterized by order volatility, fluctuating consumer confidence, increased competition and cost containment pressures.
Too often, shippers attempt to address these competing challenges through simplification. Orders are pre-assumed to be served by a specific mode based on characteristics, fleets operate around a predefined geography, and modes such… Continue reading
Guest Commentary: Social Media in Transportation (My Holiday Wish)
There has been a lot of press lately about the use of social media tools in the logistics business. It seems many people are wondering how to leverage the power of social networking to help manage transportation. It’s a worthwhile question. After all, while Facebook and other social networking sites have had a tremendous impact connecting people, they were not developed to help shippers connect with trucking companies. Their purpose… Continue reading
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