If you want this, then you can’t have that…at least not for the same price or level of service. We’re quick to point out tradeoffs as sellers, and we’re often quick to accept them as buyers, sometimes without question.
But questioning tradeoffs, negating them, proving them false—finding the AND in the EITHER/OR—is a path to competitive differentiation.
This was one of my key takeaways from last week’s “… Continue reading

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