Author Archive for Erin Allwardt

5 Challenges Retailers Face This Holiday Shopping Season

My to-do list has included one incomplete item since mid-September, one glaring blank spot where a big green checkmark belongs. That to-do item is “Start Christmas shopping.” Typically, my efforts toward buying holiday gifts for friends and family begin near the end of November, coinciding with the American Thanksgiving holiday. Rarely have I attended a Black Friday event on the day, but the commercials and promotions really get me into the holiday shopping mood. This […]

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