Author Archive for Kevin Schock

Guest Commentary: Can You Blueprint a Logistics Services Operation?

The time was the mid-nineties, and as many aspiring leaders do, I decided to earn an MBA. One class in particular, Service Marketing, left an impression on me. Back then, it was a new and revolutionary course, hot off the presses. It tackled the concept that service marketing is different from product marketing for many different reasons, including the variability of how a service is delivered. I think of that course often. I am not […]

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