Author Archive for Ross Elliott

It’s A Small World After All: Leveraging Unified Commerce to Navigate It Effectively

Many of us (probably most of us) have visited the Disney attraction It’s a Small World. It represents the people and nations of the world working together and sharing a common hopeful outlook for the future.  If we could only get all of our systems to hold hands and play as nicely, our business world would be a better place. The digital customer journey is placing businesses in a performance pressure cooker, as customers are […]

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