Archive for Social Media

JDA’s Exciting New Supply Chain Product Strategy

JDA is working toward providing off the shelf solutions that allow companies to use SNEW data – social media, news, event, and weather data – to improve their supply chain capabilities. In short, they are working to leverage Internet of Things (IoT) to improve supply chain management.

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Maintaining Brand Equity in Extended Supply Chains

There are as many ways to approach corporate social responsibility as there are companies. But a key driver is almost always focusing on the issues that could be most injurious to that company’s brand equity. For large apparel and retail companies, the treatment of labor in sweat shops in third world countries presents a critical set of issues. This article discusses new crowd sourcing apps that could allow brand owners a tool to better protect their reputation.

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IBM Continues to Improve their Supply Chain Control Towers

IBM manages more than $30 billion a year as part of its supply chain, with thousands of supply chain managers and analysts worldwide. IBM is using Watson and huge troves of weather and location data – IBM acquired The Weather Company last year – to improve their supply chain risk management program.

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Red Robin, GE, and Baby Boomers: An Update on Social Networking for Business

I’m always on the lookout for companies that are using social networking technologies to enable business processes other than marketing and customer service. Yesterday, I came across a Financial Times article that mentioned two examples: Red Robin and GE. Here are the excerpts: Red Robin, the US fast-food chain, used to take 18 months to create a burger [emphasis mine], waiting for sales figures to come in from small trials, [Adam Pisoni, co-founder and chief […]

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The Perfect Answer to “What’s the ROI of Social Networking?”

Whenever I’m asked “What’s the ROI of social networking?” I reply with a question: What’s the ROI of email? You never hear supply chain executives ask that question, yet they use the ROI question as a way to delay or block the deployment of social networking technologies at their companies. Email, as you probably know from your own experience, is arguably the number one productivity killer in the workplace (I actually have my email app […]

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Guest Commentary: What Logistics Technology Providers Can Learn from Social Media

There is no escaping the social media hype in today’s press. While the platforms are not necessarily geared for logistics, there are important parallels in logistics to what has made the social media market so successful. Taking a look at some of the fundamental challenges in logistics shows how social media-oriented logistics solutions can address some of the most important challenges faced in logistics today. Logistics is one of the most dynamic industries in the […]

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Is the Traditional S&OP Process Outdated and Heading to Extinction?

Last week on Talking Logistics, I had a very thought-provoking conversation with Tony Martins, VP of Strategic Services at Halo Pharmaceutical. Tony is a unique supply chain executive — he not only sees the potential value of social networking in transforming supply chain processes, he’s also a thought leader and visionary in this area, publishing his ideas and models on his blog, Cyber Supply Chain. Tony speaks from experience. In his previous role as VP of […]

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A Pulse on Social Networking for Supply Chain Management

In this month’s issue of Supply Chain Management Review, I share my perspective on the role and future of “social” technologies in supply chain management (see “The Social Side of Supply Chain Management,” available to subscribers). The article is over 4,000 words (the longest work I’ve written in years) and it covers a variety of topics, including the misconceptions supply chain executives have about social technologies; the current state of “social networking for business” and […]

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This Week in Logistics News (May 20-24, 2013)

I’m still recovering from my red-eye flight back from Las Vegas earlier this week. Sleep deprivation was a small price to pay to get home in time for my son’s “moon-bounce-in-my-backyard” birthday party. Take a huge plastic structure, fill it with air, and toss a group of 8-year olds in it — a recipe for hours of ear-piercing fun and laughter. Luckily, no tears were shed, and no bones were broken. I’m now wondering if […]

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Ariba: At the Intersection of Social and Business Networks

Last week at the Ariba LIVE 2013 conference, I led a discussion session titled “At the Intersection of Social and Business Networks” with about fifty senior executives in supply chain and procurement. I made the case that we are currently seeing the rise of supply chain operating networks, the business equivalents of Facebook and LinkedIn, which are enabling communities of trading partners to communicate, collaborate, and execute business processes in more efficient, scalable, and innovative […]

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