Archive for brand reputation

Smithfield Foods Improves its Brand with a Robust Sustainability Program

In 2015, Smithfield Foods, the largest pork producer in the world, got terrible publicity when a spy drone flew over farms operated by one of their subsidiaries and took pictures of lagoons filled with pig feces and urine. Sustainability initiatives provide a way for global brands to improve their brand reputation and reduce risks of further damage to the brand. Smithfield has certainly upped their sustainability game. Last week, on May 8th, the company released […]

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