Archive for Terry Tremwel

The Importance of Packaging in Supply Chain Management

I recently read a great business school case study by Terry Tremwel (Walton College of Business, University of Arkansas), Dan Lynch (Eli Broad Graduate School of Management, Michigan State University), and Jim Crowell (Walton College of Business, University of Arkansas) called “Phoenician Phoods, Breakfast Cereal Manufacturer and Distributor.” The case focuses on a business executive at a fictitious food company that has to make a tough decision involving SKU rationalization, packaging, case pack size, transportation […]

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