I have long argued that third party logistics providers (3PLs) should set themselves apart from the competition by fully harnessing the power and value of their customer and employee communities (see “If Operational Excellence is a Given, Then What Else Matters for 3PLs?” and “Operational Excellence is Not Enough–Why 3PLs Must Leverage Their Most Valuable Asset”). Take user/customer conferences as an example. While software vendors have been organizing user conferences for many years, the concept […]
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Guest Commentary: Social Media in Transportation (My Holiday Wish)
There has been a lot of press lately about the use of social media tools in the logistics business. It seems many people are wondering how to leverage the power of social networking to help manage transportation. It’s a worthwhile question. After all, while Facebook and other social networking sites have had a tremendous impact connecting people, they were not developed to help shippers connect with trucking companies. Their purpose is much more personal. For […]
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