I have long argued that third party logistics providers (3PLs) should set themselves apart from the competition by fully harnessing the power and value of their customer and employee communities (see “If Operational Excellence is a Given, Then What Else Matters for 3PLs?” and “Operational Excellence is Not Enough–Why 3PLs Must Leverage Their Most Valuable Asset”). Take user/customer conferences as an example. While software vendors have been organizing user conferences for many years, the concept […]
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Archive for Twitter
Back in 2000, my colleague Greg Gorbach introduced a Collaborative Management Model (CMM) to help companies think through the interdependencies among a company’s various departments and locations, as well as partner networks, when seeking to leverage internet technologies to enhance their competitive position in the market. At the time, the big payoff from collaboration came from integrating systems and business processes across business functions. In an updated report on CMM, Greg writes “New collaboration technologies […]
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Supply Chain Brief
Guest Commentary: Social Media in Transportation (My Holiday Wish)
There has been a lot of press lately about the use of social media tools in the logistics business. It seems many people are wondering how to leverage the power of social networking to help manage transportation. It’s a worthwhile question. After all, while Facebook and other social networking sites have had a tremendous impact connecting people, they were not developed to help shippers connect with trucking companies. Their purpose is much more personal. For […]
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