Author Archive for Chris Shaw

Personalization is Paramount – Finding Success in the New Age of Retail

Retail is in the midst of a fundamental shift, thanks to the emergence of the digitally-savvy consumer. Shopping today often includes online product research, comparison price shopping between sites, online customer reviews and more – arming consumers with a wealth of knowledge before they even set foot in a store. While these behaviors have added a layer of pressure for many retailers who had grown accustomed to mainly relying on lower prices and shipping discounts […]

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