There are a lot more demand forecasts being made today at companies then their used to be. Many of these forecasts depend upon having more data. Traditionally, demand management applications used order shipment history to make forecasts. But gradually new data sets were added that improved the forecasting accuracy. A demand management application can truly be a Big Data solution today.
Demand modeling has emerged as a key decisioning tool in supply chain design. Standard forecasting tools can fall short if they can’t take into consideration external causal factors that drive demand like weather and economic and political indicators, or help predict demand 5-10 years out when making long-term strategic decisions.
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