Logistics solutions have long had logic for both improving a shipper’s transportation capabilities and for doing commerce. While these solutions supported commercial transactions related to shipping, these are not true marketplaces. That is changing.
The Uber-style marketplaces were contacted and analyzed for this report. Tech startups, founded with the idea of using Uber style technology to reinvent last mile freight, have raised about $120 million since the beginning of 2015. This is much less than the billion plus dollars invested since the beginning of 2015 into startups promising to deliver retail merchandise, groceries, or restaurant meals within a few hours, or even minutes.
