Tag zero-based budgeting

Kraft Heinz Stock Plunges to a Record Low Despite a Highly Efficient Supply Chain

Kraft Heinz Company’s stock plummeted last week despite having one of the most efficient supply chains in their industry. The shares dropped as much as 28 percent one day after writing down the value of some of the Kraft and Oscar Mayer brands and other assets by $15.4 billion. The company's portfolio is filled with food products like Oscar Mayer hot dogs and Kraft macaroni and cheese that are perceived to be less healthy by consumers seeking fresher, less processed alternatives.