Author Archive for Karen Sage

A Second Chance at a First Impression

E-commerce businesses are continuing to allocate more resources and energy into building a consumer-driven supply chain. As the work unfolds, one thing is clear – the end delivery is becoming the new handshake between consumers and brands. Today, customer experience plays as much of a vital role for consumers as product quality and price. In fact, 76% of consumers say they view this experience as the true test of how much a company values them. […]

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