Archive for showrooming

Best Buy Embraces Omni-Channel Commerce

Big box retailers are facing pressure from two directions, Walmart’s low prices and Amazon’s e-commerce driven convenience. These retailers are in the process of reinventing themselves by embracing omni-channel commerce, which aims to deliver a seamless consumer shopping experience through all available channels — i.e., mobile devices, personal computers, bricks-and-mortar stores, catalogs, and so forth. A few weeks ago I wrote about how Home Depot is approaching this challenge. I recently came across a Wired […]

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