Archive for Demantra

Hormel is Winning with Trade Promotion Optimization

At Oracle OpenWorld last October, Kevin Kroymann, Director of Trade at Hormel Foods Corporation, gave a presentation about the company’s journey to improve the returns it gets from promotions with leading grocery retailers. Based in Austin, Minnesota, Hormel Foods Corporation is a multinational manufacturer and marketer of high-quality, brand-name food and meat products for consumers. The company offers a wide variety of products, including hams, bacon, sausages, franks, canned luncheon meats, and shelf-stable microwaveable entrees […]

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Matching Demand Forecast Periods to Production Lead Times

It is common to speak of a “one number” demand forecast. And a “one number” forecast works fine if your demand forecast and your manufacturing planning are based on the same time period. For example, if you do a monthly forecast and the plant uses it to plan production for the entire month, then there is no inconsistency. But a lot can happen in a month. I was briefed a while back by Nitin Goyal, […]

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Innovative Solutions for CPG Unveiled at Oracle OpenWorld

It is getting harder and harder for software vendors to innovate in supply chain management (SCM). I went to Oracle OpenWorld (OOW) last week expecting to see incremental improvements in many of its SCM applications (Oracle is an ARC client). Instead, I was blown away by what I saw and heard in one key area: Oracle’s innovative solutions for the consumer packaged goods (CPG) industry.  For CPG companies, it is not unusual for promotions to […]

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