Uber Enters the Long Haul Freight Market, is it Game Over for the Freight Market Startups?
If a marketplace can not provide an almost instant quote, how much value is that site really providing to shippers? But providing instant quotes and commitments is much more difficult for freight moves than what Uber does with their ride hailing service. There are more parties to the transaction and much more complexity. But one tech startup has taken an interesting Big Data approach to tackling this problem.