Archive for assortment planning

Integrated Assortment Planning: A Vital Capability for Retailers

In today’s changing market dynamics, the retail business is getting more competitive by the day. Increasing competition by online marketplaces, along with evolving consumer expectations and shopping patterns are making the category management decisions more complex. As customers’ options increase, so do their expectations. Assortment planning decisions made by these teams need to be more dynamic and localized as manual analysis based on broad assumptions and averages do not suffice anymore. Here are the vital capabilities for surviving in the new world of retail.

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