Archive for Kraft Foods

Kraft Foods Implements Transportation Business Intelligence Solution

Last August, my colleague Clint Reiser attended the Oracle Transportation Management Special Interest Group (OTM SIG) in Philadelphia, an independently run conference that drew almost 400 attendees, predominantly Oracle Transportation Management (OTM) users. Clint wrote an ARCview report about this trip that contained three short case studies, including an interesting overview of Kraft Foods’ implementation of OTM’s transportation-specific business intelligence (BI) tool. Here is what Clint wrote: Mark Kissell of Kraft Foods and Brian Fish […]

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Kraft Foods Leverages Downstream Data to Drive Supply Chain Collaboration

At the CSCMP Annual Conference a couple of weeks ago, I attended the best supply chain presentation I’ve been to in years. It was given by Ron Volpe, Customer VP – Supply Chain at Kraft Foods, and Jon Golovin, CEO of Retail Solutions Inc. Kraft is using solutions from Retail Solutions to better leverage its downstream data. The company has a truly audacious goal for inventory reductions based on using this data. I’d like to […]

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Guest Commentary: Want Your Mobile Initiative to Succeed? Tie Use to Compensation

One of the biggest challenges to large-scale mobile rollouts is consistent use by the workers in the field. Unfortunately, it’s not unusual to hear that companies have mobile initiatives that are struggling or stalled because they cannot get their mobile workers or drivers to consistently use their mobile applications. While as leaders and managers we can talk about the business benefits of mobile technology, many field workers are slow to adopt them as they can […]

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