Whenever I’m asked “What’s the ROI of social networking?” I reply with a question: What’s the ROI of email? You never hear supply chain executives ask that question, yet they use the ROI question as a way to delay or…
There is no escaping the social media hype in today’s press. While the platforms are not necessarily geared for logistics, there are important parallels in logistics to what has made the social media market so successful. Taking a look at…
There’s lots going on today, so let’s go straight to the news. Freight Shipments Rose 0.4% in August from July Turnover Rose at Large Truckload Fleets in the Second Quarter Federal Government Shutdown Starts to Crimp Trade (Wall Street Journal)…
I have long argued that third party logistics providers (3PLs) should set themselves apart from the competition by fully harnessing the power and value of their customer and employee communities (see “If Operational Excellence is a Given, Then What Else…
In this month’s issue of Supply Chain Management Review, I share my perspective on the role and future of “social” technologies in supply chain management (see “The Social Side of Supply Chain Management,” available to subscribers). The article is over…
Today one of your customer contacts sends you an email invitation to connect on LinkedIn. You click on the email invite, visit the contact’s profile, check out his picture and profile information, and then click on the “Connect” button. In…
