Archive for Social Media

The Perfect Answer to “What’s the ROI of Social Networking?”

Whenever I’m asked “What’s the ROI of social networking?” I reply with a question: What’s the ROI of email? You never hear supply chain executives ask that question, yet they use the ROI question as a way to delay or block the deployment of social networking technologies at their companies. Email, as you probably know from your own experience, is arguably the number one productivity killer in the workplace (I actually have my email app […]

Read More →

Guest Commentary: What Logistics Technology Providers Can Learn from Social Media

There is no escaping the social media hype in today’s press. While the platforms are not necessarily geared for logistics, there are important parallels in logistics to what has made the social media market so successful. Taking a look at some of the fundamental challenges in logistics shows how social media-oriented logistics solutions can address some of the most important challenges faced in logistics today. Logistics is one of the most dynamic industries in the […]

Read More →

This Week in Logistics News (October 7-11, 2013)

There’s lots going on today, so let’s go straight to the news. Freight Shipments Rose 0.4% in August from July Turnover Rose at Large Truckload Fleets in the Second Quarter Federal Government Shutdown Starts to Crimp Trade (Wall Street Journal) New Customer-Centric Solution from SAP to Help Retailers Improve Operations, Consumer Experience and Brand Perception HighJump Software, TrueCommerce EDI Solutions Group Announces Strategic Partnership with AdvancePro Technologies Globe Tracker and Xmetra Announce Partnership UPS to […]

Read More →

3PLs, What’s More Valuable Than Another Twitter Follower?

I have long argued that third party logistics providers (3PLs) should set themselves apart from the competition by fully harnessing the power and value of their customer and employee communities (see “If Operational Excellence is a Given, Then What Else Matters for 3PLs?” and “Operational Excellence is Not Enough–Why 3PLs Must Leverage Their Most Valuable Asset”). Take user/customer conferences as an example. While software vendors have been organizing user conferences for many years, the concept […]

Read More →

A Pulse on Social Networking for Supply Chain Management

In this month’s issue of Supply Chain Management Review, I share my perspective on the role and future of “social” technologies in supply chain management (see “The Social Side of Supply Chain Management,” available to subscribers). The article is over 4,000 words (the longest work I’ve written in years) and it covers a variety of topics, including the misconceptions supply chain executives have about social technologies; the current state of “social networking for business” and […]

Read More →

Social Media, Common Sense, and the Law

Today one of your customer contacts sends you an email invitation to connect on LinkedIn. You click on the email invite, visit the contact’s profile, check out his picture and profile information, and then click on the “Connect” button. In the days that follow, the two of you start corresponding via LinkedIn, exchanging quick messages about business-related topics. And then, down the road, you discover that this person you’ve been having work-related conversations with is […]

Read More →

Facebook Graph Search, Through a Supply Chain Lens

There were plenty of rumors about what Facebook was going to announce yesterday, everything from the launch of a Facebook phone to the introduction of a “Dislike” button. But the big announcement was about Graph Search, “a new way for you to find people, photos, places and interests that are most relevant to you on Facebook.” While traditional search tools were designed to search the Web, Graph Search was designed to search a social network […]

Read More →

Rethinking Supply Chain Risk Management

One of my predictions for 2012, in the aftermath of the Japan earthquake and Thailand floods in 2011, was that supply chain risk management would become a higher priority for companies. While I’m sure some companies took proactive action to define and implement supply chain risk management practices, many more did not. Then Hurricane Sandy hit in October and companies that had failed to “walk the talk” on risk management experienced significant supply chain disruptions, […]

Read More →

Top Postings on Logistics Viewpoints in 2012

Five hundred twenty-five thousand six hundred minutes Five hundred twenty-five thousand moments so dear Five hundred twenty-five thousand six hundred minutes How do you measure, measure a year?                              — Seasons of Love, from the musical Rent In postings, in page views, in website visitors, in Twitter followers, in comments…those are just some of the ways we measure a year at Logistics Viewpoints, and it’s been a great year thanks to all of you. Thank […]

Read More →

Supply Chain and Logistics Predictions for 2013

Predicting the future has never been easy. Back in 1943, Tom Watson, the president of IBM at the time, said “I think there is a world market for maybe five computers.” And in 1995, Robert Metcalfe, the founder of 3Com and the co-inventor of Ethernet, made this astonishing prediction: “Almost all of the many predictions now being made about 1996 hinge on the Internet’s continuing exponential growth. But I predict the Internet will soon go […]

Read More →